What is NOT a digital transformation? Your presence on YouTube, X, Tik Tok, Instagram or Facebook is not synonymous with digitalization. The transformation goes beyond having a simple online business and using your brand image through a website. This new panorama full of opportunities entails a complete transformation in the organization and culture of companies in each department. It is an undeniable fact that companies, workers and consumers have changed their ways of behavior. The consumer, whom we aim to please, increasingly has more information, decision-making power and information channels that, until recently, only brands had at their disposal. The customer seeks to be increasingly connected, interact more and trust the brand that provides loyalty. To do this, workers and companies change technologically and culturally to adapt to new customer demands.